Tuesday, February 21, 2012
Behind the Scenes at our One King's Lane Photo-shoot
Friday, December 16, 2011
As my father and I prepare for 2012, I keep coming back to one primary concern: Europe.
My concern is not so much about whether or not specific countries default on their debt, the EU finds a way to muddle through somehow, or even if the currency falls apart. My main concern is about lending and the crisis’s effects on confidence and spending. Unfortunately, uncertainty about the various possible outcomes have already had an impact in this area – European banking institutions have reportedly been shoring up their balance sheets by repatriating assets and curtailing lending and there are also reports US institutions are curtailing their daily overnight lending to those same European banks.
If this condition persists and credit becomes less and less available, it will work its way through the European and US economies down to the level of small firms’ and individuals’ sources of credit. The prospects are similar to 2008, when central banks increased funding to banks to help them weather the mortgage crisis: that increased credit did not continue much further past the banks’ balance sheets. Our experience was that the impact of this on our industry seemed to be felt about a year or 2 later, in late 2009 and 2010, which, besides natural lags, was I think probably due to the lead times associated with most projects.
So, our concern is: the longer the uncertainty of any resolution to the European crisis persists, we will have a continued general reduction in the availability of credit. And I believe this uncertainty will translate into reduced economic activity, in a broad sense. However, within our industry, recent activity seems to give reason for some optimism. Our experience is that this activity has been centered around the higher end spectrum – either truly style defining pieces or commissioned pieces that address a clients exact needs. In both cases, pricing has been essential to reinforce the value proposition of a piece or project to the client.
Here is what it boils down to in our in house discussions:
- We expect the euro to lose value against the dollar for at least the 1st half of 2012
- We are watching for borrowing costs to start increasing in the US sometime near the middle of the year.
- To insulate against any potential slowdown, we suggest modeling budgets around flat and/or lower revenue expectations for 2012.
- Cutting costs associated with high cost/potential client marketing – in other words cutting expensive marketing efforts with limited potential client exposure in favor of efforts that enhance our web presence.
- Pricing pieces and projects to reinforce the value represented by a piece to clients will remain key.
- We believe we are only seeing the beginning of a new-ish trend focusing on the unique character of a piece. We believe that clients will be increasingly sensitive to owning items unique to them or to a very limited number of people. Items that set them apart from their peers and define their home or taste.
Freddy & Tony
Friday, October 28, 2011
A new format
We hope you enjoy our first effort at it!
FPV Holiday 2011
Monday, August 22, 2011
The same, but different...
We recently re-discovered a custom pair of our model R644 end tables and it got me thinking it might be fun to see how we have adapted the model over the years. Fortunately, we have images of some the various ways we have made this model for clients.
This black and white image below is of the original my grandfather made in the 1950’s with a Rouge Royale marble slab top over a single drawer with 2 drawer fronts and a partially enclosed shelf.




Tuesday, July 12, 2011
F.P. Victoria + Son Trade Tips: Pichon a Uzes
Above is a short video of Tony discussing Pichon pottery. Pichon à Uzes is a family owned factory founded in 1802 in the town of Uzes. The firm is still in business under Chirstophe Pichon, more information is available here:http://www.ceramique-pichon.com/ . In the video, Tony shares some examples of Pichon’s work from his own private collection as well as 2 pieces from our current inventory (http://www.fpvictoria.com/store/index.php/catalogsearch/result/?q=pichon&x=0&y=0)
What drew us to this potter was their wonderful mixed earth ceramics and use of color. Similar to the more well-known Apt ware (http://collections.vam.ac.uk/item/O256569/bowl-and-cover/), which is only about 100miles or so from Uzes in the south of France, Pichon combined different types of clay to create a “marbleized” look to the finished piece. Below is an example we owned previously of various cream, brown and red earths from about 1930.

Pichon à Uzes is truly adept in their use of earths in their ceramics. While some earths, such as greens, whites, browns, and yellows, are more commonly found in mixed earth pottery, Pichon was able add blues and reds. Below is a wonderful example from about 1900.

Here is what we love about Pichon à Uzes:
- A family owned firm with a long history
- A less well known firm with remarkable products to discover
- A technically challenging product to produce that reflects the skill involved in its making.
- A beautiful result!
Thursday, June 2, 2011
An Old Holiday Card...
We had quite an exciting discovery last weekend - Tony found this old holiday card from Elsie de Wolfe to my grandfather, Frederick Victoria! It seems to be from 1950, and shows a super-imposed bust of Lady Mendl between her two dogs, all of which is supper-imposed on a, rather nice, marble mantel piece. Moreover, it confirms Elsie de Wolfe as a pioneer since she appears to have started photoshopping before the program even existed!
Tuesday, May 10, 2011
FP Victoria on Park Opening
Here are some photos from the opening evening at our pop-up installation at The Silver Peacock last week. The pop-up is a collaboration between FPV and The Silver Peacock, so most of the furniture you see is ours, while most of the objects and linens are from The Silver Peacock. With all the pieces we brought in and the abundance of items already there, the whole effort could have easily fallen into chaos. But we were very fortunate to have the talented Christopher Boshears's eye to style and edit the space so harmoniously - not an easy task!
We promise to post more images, and perhaps a video, of the space itself soon! In the meantime, please come by and visit it for yourself if you are in town. The Silver Peacock is located at 1110 Park Avenue, between 89th & 90th streets, 212.426.2610.


Saturday, January 29, 2011
Louis XV Coiffeuse Armchair
Monday, January 24, 2011
Winter Antiques Show Highlights
This really speaks for itself. A striking late Art Deco French lounge chair in the booth of NYC-based dealer Carolle Thibaut-Pomerantz.
The show runs through January 30th.
Monday, January 10, 2011
Trade Tips 5: Upholstery Trim
Monday, January 3, 2011
Notes for 2011
The last few weeks of 2010, as I try and think about what we might expect from 2011, reading the headlines alternating between recovery and recession themed stories has been frustrating. For every legitimate story evidencing the nascent recovery, there is at least one or more that cause me to pause. Most recently, the holiday shopping period was generally considered successful and stronger than last year, but how much of this was due to steep discounting is hard to tell. Is this really a sign of economic strength or is it an illusion created by significantly reduced prices?
There are some encouraging metrics that support the recovery side of the debate. As of October, disposable income and personal consumption were both up slightly less than 4% year on year, and consumption of durable goods was up 8.5% year on year (according to the Bureau for Economic Analysis). All this while inflation is hovering around 1%. Consumers are also continuing to reduce their overall debt levels.
But on the negative side of the ledger, there is relatively high unemployment, which no one expects to substantially improve any time soon; relatively tight credit; and seemingly no pricing power. So we have something happening that intuitively is not what you’d typically expect: significant areas of weakness along with pockets of legitimate strength, sometimes in areas that you would expect to be dragged down by that same weakness.
Discounting has been especially interesting in the luxury market. Technology and mobile phones have made price information and comparison a reality and sites like Gilt and One Kings Lane have made high priced luxury goods available at bargain prices. Both of these trends have helped blur the line between luxury and ordinary. So if luxe and ordinary goods are closely priced, are mass market consumers “trading up” while luxe goods are “trading down”? I am betting that when anybody gets a luxe good at discount they still feel like they got a “deal” and value for their money.
That people are more careful with their money today is a foregone conclusion. But that does not mean they are not spending it. In fact, spending on “luxury goods” is at or above pre-Recession levels based on studies by American Express and Bain & Co (stories here: http://www.luxurydaily.com/luxury-sector-sales-rebound-to-historic-high-of-2007-bain/ and http://www.luxurydaily.com/luxury-spending-higher-than-pre-recession-levels-american-express/ )
So just like in the broader economy, we have a bifurcation taking place between strength and weakness, or in this case “true” luxury goods and discounted or mass market goods where luxury goods that can establish their authenticity and value actually have some degree of pricing power. The difference now is people need to understand the value behind a good versus the branded image it is trying to portray. More like an informed and discerning demand vs. conspicuous consumption.
When prices between luxury and ordinary goods are blurred and both high-end and mass market consumers are justifiably taking advantage of discount pricing, the way for a luxury good or service to set itself apart will be to clearly establish its superior quality and originality. If price does not set a luxury good or service apart from their mass market counterparts, then what does? The intense creative development process and an uncompromising attention to detail and quality.
Ironically, how companies convey this will be thru the same medium that this shift to quality is moving away from – the brand. However, instead of the superficial, carefully manufactured brand of the 1990’s, companies will need to let clients into the creative process so that they can see the brand is an accurate reflection of what the company produces. If you want to be associated with quality and authenticity, then clients need to see this in what goes into making their good and throughout their experience with you. Thankfully, the same technology that has made price comparison so easy makes other types of information also available, including information to help them discern luxury versus ordinary.
So, how are we preparing for 2011?
We plan to reinforce our attention to our clients and their experience with us from the first phone call or web visit, through development, and after their purchase or project is complete.
We plan to continue with introducing our own in-house line of limited edition pieces and signature items.
We will continue and broaden our efforts to illustrate to clients our development process and the craftsmanship and level of detail that we put into our pieces.
Thursday, December 16, 2010
Merry Christmas and Happy New Year!
Monday, December 13, 2010
F.P. Victoria + Son Trade Tips 4
Hello! We have taken far too long to put this next batch of videos together, but we are happy to finally have one for you to see.
This video is the first of a three part series we are devoting to upholstery. All too often these days, we find chairs that have had some foam thrown on a frame, with some fabric haphazardly stapled over it, accepted as standard practice. Upholstery is truly an art and can, without a doubt, make or break a chair. We have divided the series into "Upholstery Styles and Appearance," "Upholstery Trim," and "Upholstery Construction." Three short video clips certainly aren't enough to cover a broad topic like upholstery, but we hope it will help remind us all of what to look for in high-quality upholstery and how upholstery can enhance the unique character of a piece.
We hope you enjoy the first video on Upholstery Styles and Appearance.
Wednesday, October 20, 2010
Preview shots of Todd Romano's Los Angeles showroom
One thing keeping us busy was a trip to visit Todd Romano's new showroom in Los Angeles, which is carrying a few of our pieces. Todd has done a magnificent job with his new space, which includes 2 buildings and an outdoor courtyard and walkway! He has finished the walls of each of the rooms in a different color high-gloss lacquer style finish and even built out a wall for a faux fireplace which he covered in antiqued mirror (on which, I am proud to say, hangs our Faceted Serge Roche style mirror). Todd has brought the same attention to detail and refinement to his new showroom as he does to his inventory selections and decorating jobs.
Todd is in the process of re-doing his website, which will include the new showroom. But until it is ready, here are some snap-shots I took. Enjoy!
Todd Alexander Romano
930 North La Cienega Blvd
Los Angeles, CA 90069
(310) 855-1280






Tuesday, September 21, 2010
Trade Tips: 18th Century French Chairs
Wednesday, September 1, 2010
Trade Tips: Chair Frame Construction
Tuesday, August 17, 2010
Trade Tips: Gilding Techniques
Wednesday, August 4, 2010
Learning from the design process
The development of this table has been a bit of an odyssey and a learning experience for me. Believe it or not, we starting working on this table in 2008!There were some structural problems that we had to fix: primarily the "wobbliness" of the frame. Without cross supports or the right gauge material, this basic "Mallett" style of table is always a bit shaky. We solved this this by using heavier gauge brass both for the legs and the shelf-supports and the difference is remarkable.
That first, wobbly, prototype had wooden shelves too - that was the original look I had in my mind; something rustic yet contemporary, industrial but refined. But as we were improving the frame, a finisher friend of mine saw and fell in love with the idea of the table and offered to lacquer the shelves in a new technique that she was working on. I consider this friend to be an extremely talented and innovative finisher, so naturally we went ahead and lacquered the shelves instead of using a natural wood finish. This was the result:

And here is a close up of the lacquer:

Wednesday, July 21, 2010
Price and Quality, this weekend in Massachusetts

It’s a knock-off variation of our Rope chair pictured here.
Suffice it to say, we could not carve, finish and upholster one of our chairs for even close to that cost!
Now, there are some important differences that must be pointed out. Ours is a gilt finish. Ours has tufted upholstery. Ours has a stretcher. Our carving has greater detail. The proportions of our rope is consistent. The tassels of our arm-posts are free-standing from the posts. And so on...
But at some point you have to ask, does the client signing the check care? Would they rather have the more expensive, detailed example of fine craftsmanship, or would they prefer the inexpensive example that gives a similar idea of the original?I believe that more and more, clients are opting for the later.
Certainly, the current recessionary times do not help, but it’s my opinion that the average client is more interested in the “idea” behind a piece and the look or feel of their home as a result. You could call them the “aspirational” client. The apsirational client may make the choice based on price, or simply because they are unware of the custom option, or the reasons behind the cost difference. But, for whatever reason, they decide to spend their money based on how they want their home to feel.
Now, there is still a client out there that does want the detail and does want the craftsmanship, and is willing to pay for it. But, similar to knowledgeable collectors becoming fewer and fewer, I think there are fewer and fewer of these clients around. From a personal perspective, when these clients place an order it is exciting from the production end, because these are usually jobs that push your boundaries a bit and require you to really engage your creative side. But if I am right and there are fewer of these types of clients, it means that high-end customized furniture and craftsmanship will continue to be relegated to its niche. And, without getting too Malthusian, we will continue to see a dwindling of the bespoke production trades in America. Small talented craftspeople and firms will need to find others ways to stay relevant.
Friday, July 16, 2010
Found in the Warehouse











